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Bowland Maths Sketches

Bowland Maths/ Crash Test

THE BRIEF- teach Maths to school kids in a discreet, fun way.

THE SOLUTION - a crash test simulation.

Pre-rendered 3D movies simulated crashes at different speeds in different sized cars. I worked closely with a 3D animator to develop animations, props, settings and the main Crash Test Dummy character who would be put through these limb threatening tests!

Humourous outcomes supported the teaching , as the poor dummy...
• Plunges through a stack of logo boxes on the intro screen...
• Blindly struggles to find his head that has popped off...
• Peels him/herself from the tarmac after falling from a great height... but never really dies!