RSA / SME Comeback tour
RSA were dusting off an old policy and needed a campaign to match. The concept was based around a comeback tour for a band. We created a campaign putting small to medium enterprises into the musical spotlight.
Roadshows trailed the country, spreading the word of the comeback tour. Invites were given out in the form of a gig ticket, CDs were designed to look like a record sleeve and branding material featured rows of hands from a screaming audience.