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Wyeth storyboard Label number 1
Wyeth specification Label number 2

Wyeth/ Haemophilia

A microsite to advertise a new range of pharmaceuticals to treat Haemophilia.

The concept featured mini video episodes showing a family dealing with the effects of this blood disease.

The campaign ran as a homepage video feature, which changed stories and background to reflect the seasons.

I was involved from concept through to design, production, wire framing and technical specification. I also produced diagrams to coordinate the flash build and directed the green screen studio filming.

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